Positano is simply the pearl of the Amalfi Coast, not only for the many terraces, stairways and colorful houses, but especially for the emotions it can give to those who visit it.

Positano is the most popular town on the Amalfi Coast in Italy, known all over the world for the moda positano, the vibrant nightlife and the characteristic shops. If you are looking for colorful clothes or typical Italian sandals, you can't miss the shopping in Positano.

The urban structure of Positano is made of terraces, of small narrow and winding streets and of homes climbing the hillside. Typical the many "steps" from the city centre that come down to the beach. The main beaches of Positano are the Large Beach (Spiaggia Grande) and Fornillo, both reachable on foot; the others are all accessible mainly by boat.

Beyond the beauty of its beaches, universally recognized, Positano is frequented by people from all over the world and from different lifestyles, it is not rare to meet movie stars on vacation on the Amalfi Coast or see the yachts of wealthy tycoons of the new economy.

One of the reasons of the popularity of Positano are the beach clothes. Colorful towels, bags, linen or cotton sarongs and bikinis.

The best season to visit the Positano is definitely the months of June and September, since the summers are long, hot and sunny but fortunately cooled by a pleasant sea breeze, and the town is not so crowded by tourists.


Positano is the first village you will find on the Amalfi Coast going from west to east. It is 45 minutes away by car from Naples and 20 minutes from Sorrento. You can also get a SITA bus from Salerno to Amalfi, and then continue to Positano. In the summer you can get in Positano by ferries from Salerno or Sorrento.


  • Walk hand-in-hand along the Path of the lovers from the Large Beach to the beach of Fornillo.
  • Treat yourself to a pair of made-to-measure sandals, perfect for climbing up the steps of Positano.
  • Make your way up to the secret hamlet of Nocelle to discover the Panorama of the Gods.

If after a few hours lazing in the sun, shopping in Positano's colorful boutiques, and enjoying a lemon treats, you fancy exploring further afield, then you should take one of the paths leading to the little mountain districts above Positano, otherwise if you are not a nature lover you could take a cue from one of these itinerary and enjoy the things to see in the rest of the towns of the Amalfi Coast like the Emerald Grotto dello Smeraldo or both tours of the Amalfi Coast